Search advertising (AdWords)

Advertisements shown in the result of the search are called search advertising. Google AdWords (starting July 2018 – Google Ads) – is a service of search advertising from Google. Text or banner ads may appear above search results, to the side of them or below them. Search advertising on Google has many useful tools for creating effective advertising messages. For example, you can choose your targeted audience, location (geo-targeting) you are interested in, language, demographic indicators (age group, men or women), advertising display time, choice of keywords for which advertisements will be displayed in search results, etc

Search advertising on Google is paid per click – the less you pay per click, the lower your ad will appear in the search results. The payment for click is a dynamic rate that is varied depending on the rating of keywords and competitiveness. Another advantage of Google Adwords is a remarketing function or re-appeal to the audience (reminders about yourself). For example, if the user previously visited your company`s website (and performed any action there, like a purchase, searched in sections), then your advertisements will appear when they visit other sites on the Google Ads content network (for example, ads may appear on YouTube, Gmail, etc.). Search advertising on Google is an integral step of the complex promotion of the site. To make Google Ads advertising the most effective for your company, it is recommended to attract specialists to work with the settings of advertisements.