SMM promotion in social networks is one of the most effective ways to pinpoint the target audience, increase the credibility of the company, create a positive reputation and brand visibility. The principle of SMM is based on the creation of text, visual or multimedia messages, which are further distributed through social networks without the direct participation of the manager (likes, reposts, comments). Nowadays an effective method of promoting a company through social networks is to create a representative office of a company, e.g. a group, a page, a community, a blog on various platforms (Instagram, Facebook, Twitter, YouTube, etc.). SMM promotion in social networks is carried out by an SMM specialist, or through teamwork involving your company's employees (to share news and events from the company's life timely, provide feedback), photographers and copywriters.