Rewriting is the processing of finished text materials while preserving the original semantic content. Specialists who perform lexical changes of the original are called rewriters. Unlike a copywriter, the rewriter works with a ready text making changes in accordance with the technical requirements of the customer.
The creation of rewritten texts became highly demanded due to the emergence of an increasing number of sites on the same subject. The rewriting of texts allows you to avoid accusations of copyright infringement since you can rewrite the existing text “in your own words” rather than copying texts from other sites. SEO rewriting is also popular nowadays. It is performed at the request of specialists who are engaged in website promotion in search engines. In such a case, the task of the rewriter is to optimize original text for search engine queries. Rewriting is also needed during the process of preparing articles for news portals, publication of promotional articles on external websites. Unpleasant incidents involving the theft of content are quite often: for example, the text published earlier was copied and placed on another site, and the search engine considered that other site to be the “primary source” of this content. In such a case, it`s necessary to perform a rewrite of the primary text as far as search engines will consider the quality text rewrite as a new unique text. The creation of the rewritten text suggests the use of synonyms, simplification of texts, reduction or expansion of the informative part, permutation of words or paragraphs. It`s not recommended to use quotes or direct speech in such texts. As a rule, rewriting is cheaper than copyrighting but the final cost depends on the complexity of the project and the tasks set. If you want to get a rewrite of high quality, it`s better to hire specialists with field-specific education (philological, linguistic).
Webstudio JUMP.Team performs professional rewrite of the texts on a turn-key basis. Our rewriters, who have over 9 years of experience guarantee the quality of the performed work and project`s conformance with the current tendencies. The collaboration with JUMP.Team – it`s you online in orbit of a successful business.