Copywriting is a text writing of an advertising or presentation type. Specialists who write such texts are called copywriters. Professional copywriting promotes the creation of the essential company`s image, securing a certain image of the brand in the mind of the consumer, drawing attention to services and goods. Advertising slogans, scripts of commercials and event, promotional articles in magazines, original texts on companies’ websites are the examples of copywriting.

Writing of original image texts requires special skills and training. A professional copywriter should have a specialized education (philological, linguistic, journalism), possess the knowledge about PR technologies, marketing, and behavioral psychology, apply a creative approach to every project. The creation of texts for websites requires certain technical skills, in particular, an ability to embody keywords correctly to achieve the needed level of text relevance for search engines. The creation of texts for the sites suggests the writing of original unique articles. One cannot just copy text from another website. In texts of narrow technical, medical, law subjects – borrowing of terminology and formulations to which free interpretation is not allowed. The process of development of tests for sites includes the following areas: a description of the company’s products and services, writing news and promotional articles, reviews, articles for the company’s blog. Today, one of the most popular areas in copywriting is storytelling. It`s writing of original articles about the company and its history, which allows you to create a unique and memorable image of a brand or trade name. Professional copywriting and writing quality texts for websites is an expensive pleasure, but a correctly optimized, informative and noble text on your company’s website is the key to success in further promoting the site and forming a positive image among both current and potential customers.

Webstudio JUMP.Team performs professional creation of the texts for websites (copywriting) on a turn-key basis. Our copywriters, who have over 9 years of experience guarantee the quality of the performed work and project`s conformance with the current tendencies. The collaboration with JUMP.Team – it`s you online in orbit of a successful business.


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